But yesterday, I got the shock of my life… when in one of her serials on Star Plus, the whole Virani family was shown blatantly promoting “Karyasiddhi Graha Shanti Dhoop”. I didn’t notice the promo till they focussed on the packing which carried Ekta Kapoor’s picture on it. What got my goat was the shameless promotion done in the soap. It seemed like a paid advertisement instead of soap… I for a while thought it was a joke or a spoof, till my wife (who happens to be the know all of tube-world and soaps… and the reason I have to watch this stuff) confirmed that it was indeed a product Ekta had launched in the market.
I am still amused as to why a media house like Balaji Telefilms would diversify into manufacturing ‘dhoop’ and incense sticks – maybe coz it didn’t make sense to make toiletries like toothpaste and shampoo, given their portfolio of soaps sucks… and coz they have 300+ year old brand ambassadors like Baa’ to cash in on.
I was left wondering if people will actually buy this product…imagine buying Graha Shanti Dhoop from Ekta Kapoor – to get the kind peace Aggrawal’s, Bajaj’s, Basu’s, Virani’s etc have in her stories. Damn!!! I would believe this dhoop if anything is a curse – to never-ending family feuds, conspiring relatives, multiple failed marriages, women with multiple husbands, men with multiple affairs and marriages, illegitimate children and what not.
Do you want such ‘Graha shanti’ in your home…? At least I don’t want the kahani of ‘Kahani Ghar Ghar ki’ to be the kahani of my ghar…
Yeah yeah… I know the co-relation is illogical. After-all, using Anchor toothpaste doesn’t mean your teeth get electrified. Huh… but Ekta Kapoor Dhoop… still makes me laugh.
This thread reminds me of another news item from last month which referred to a survey revealing “that jawans posted to remote locations around the country love watching saas-bahu serials to de-stress in hostile terrains”. Do you know how it de-stresses them? Well, simple. They figure out that they could in far more stressful situations back at home than dealing with the terrorists here, just if the “kahani of their homes were to be just a shade of kahanis of Ekta’s homes”